Artist Management Today and Why You Need It

with Music Biz Veteran,
Mike Gormley (Yes, Dear Entertainment)

February 27, 2010

Activity Breeds Activity.
The Insider's Guide To Music Management...

The challenges of the music industry today require people to be smart, diversified, well connected and in love with music! Learn what your manager should do for you, why they are important, and how to avoid management pitfalls! The music business only looks glamorous!

• Recognize career pitfalls and how to get around them
• Recognize your talents and know you are ready
• Just because it's easy to record these days doesn't mean you should
• When to get a manager and how to do it
• How to introduce yourself to the people you THINK really care
• To get out and sell, you have to keep introducing your talents
• Mistakes artists have made
• Independent record deals versus major labels. Both are bumpy roads. Learn how to handle the bumps!
• Guerrilla Marketing - using the internet to introduce your talents to the world
• Ways to survive until "the big break" comes along
• You don't have to go for the "big brass ring"
• and more...

WHERE and WHEN
Date: Saturday, 02/27/10
Time: 11:00am -1:00pm
Location: MUSICIANS INSTITUTE
Room P-150
1655 N. McCadden Place
Hollywood, CA 90028
MAP

ADMISSION
$15 LAWIM Members
$25 General Public

LIMITED SEATING
RSVP by 8pm 02/26/10
Reservations MUST be PAID in ADVANCE.

PURCHASE TICKET HERE

OR MAKE CHECKS PAYABLE to LAWiM and mail to:
11664 National Blvd., #280
Los Angeles, CA 90064

For more info:
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213.243.6440

Our Speaker
Mike Gormley

Music biz veteran, Mike Gormley, of Yes, Dear Entertainment (a Full Service Artist Management/Marketing/Consultancy Company), has managed The Bangles, Oingo Boingo, Danny Elfman, Concrete Blonde, Angelique Kidjo, Ronny Cox, Simon Lynge, Lowen & Navarro and many others.

Yes, Dear Entertainment has worked with Rhino Records, A&M Records, Clear Channel Communications, The Agency Group, Orsino Publicity, iFanz and Amoeba Music to name a few.

Visit: www.yesdearent.com