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Navigating the Media
with Author, Media Coach & Veteran Hollywood Correspondent, Gayl Murphy
January 30, 2010

The mix between BUSINESS, ART and the MEDIA... When the going gets tough, the tough use the media! And so should YOU!
Successful entrepreneurs use a combination of media expertise and business-savvy when stepping into the "spotlight" to tell the world about who they are, what they do, and what's next. Artists and creative types don't necessarily see themselves as entrepreneurs, because sometimes it's hard to know exactly how and where business, art, and the media come together. But, they do - and when done effectively, the result is a killer combo you can take all the way to the bank!
Business Strategies for Entertainment Industry Professionals & Creative Entrepreneurs
Master the art of MEETING THE PRESS, TV, radio, print, online - know what each one wants/needs from YOU so you can give it to them.
How to PITCH YOURSELF to the media, or any DECISION MAKER with confidence and ease and male your messages succinct, on topic, and focused.
The FOUR MEDIA QUESTIONS you will always be asked when you meet the press, any gatekeeper, or take any meeting.
Creating powerful career making SOUNDBITES and PITCHES and why they're so crucial when the clock is ticking.
How to translate your story into the LANGUAGE OF THE MEDIA so it "sticks" and "moves forward" on its own.
The FIVE proven "INTERVIEW TACTICS" that will make the media fall in love with you - and it's not just about your pretty face!
Successfully "BRANDING" YOURSELF every time you walk in the door.
Why listening is as important as speaking - and WHAT TO LISTEN FOR.
There will be a drawing for one signed copy of "INTERVIEW TACTICS" expanding on the very topics being discussed.
WHERE and WHEN Date: Saturday, 01/30/10 Time: 11:00am - 1:00pm Location: MUSICIANS INSTITUTE Room P-150 1655 N. McCadden Place Hollywood, CA 90028 MAP
ADMISSION $15 LAWIM Members $25 General Public
LIMITED SEATING RSVP by 5pm 01/29/10 Reservations MUST be PAID in ADVANCE.
PURCHASE TICKET HERE
OR MAKE CHECKS PAYABLE to LAWiM and mail to: 11664 National Blvd., #280 Los Angeles, CA 90064
For more info:
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213.243.6440
Our Speaker Gayl Murphy

GAYL MURPHY is a Veteran Hollywood Correspondent, Media and Presentational Coach, Speaker and Author of the just-released, revised "Interview Tactics! How to Survive the Media without Getting Clobbered! The Insider's Guide to Giving a Killer Interview!"
As a Media Expert, Gayl teaches entrepreneurs, entertainment industry pros, CEO's, authors, experts, inventors, doctors, engineers, lifestyle gurus and celebrities in business and entertainment how to dodge media bullets and CELEBRITIZE themselves and their brands so they can TELL IT TO SELL IT! And as a Veteran Correspondent, she has reported on entertainment and show business for ABC News, ABC TV, SKY News, BBC Radio, BBC TV, E! Entertaintment, HollywoodToday.net and BigMediaUSA among others. She has personally interviewed over 14,000 of the biggest celebrities and newsmakers in the world.
Visit www.gaylmurphy.com
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